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Avoid Promo Video Nightmares

Right now, I am in the middle of writing scripts for a ton of promotional videos and online content that will be available through all of my various “channels” later in the year. Most creatives, especially musicians, probably jump right in front of the camera and just start rambling… NOT ME!

What I want to avoid are all of the pedestrian mistakes that are consistently made by other people who are creating videos about dry, informational, or otherwise not-so-interesting material. Especially in the case of a promotional video, the viewer needs some sort of take-away besides the pure enjoyment of seeing you play an instrument, demonstrate a technique (like mixing with a particular DAW plug-in, or talk about yourself in a favorable way. (And by “pure enjoyment”, I mean “Chinese Water Torture”.)

To start, I made a list of more than 50 different videos I would like to make. You need a large pool of ideas to pull from in the off chance that one of your topics proves to be a dud. Out of 50 ideas, I will be lucky to find 7 or 8 great video premises. Those that are left will serve as gateway devices that lead me to better ideas.

Next, I started watching (and bookmarking) promo videos on YouTube. You can eat up a ton of time with this step so I had a few parameters that I used to pick the types of videos I would watch (i.e. topics, length of video, date/recentness of posting, apparent quality of video purely based on the thumbnail, etc.). With my browser and list of parameters in hand, I began my down-the-rabbit-hole journey. I created private playlists of videos I liked and a separate playlist for ones that I thought were absolutely horrible. Everything else just got left where I found it, in YouTube Video Purgatory.

I have been doing this for a few minutes every day over the course of several weeks and, as a result, have amassed quite a large list of promo videos. (Maybe I’ll choose to make those public lists public at some point).

Next, I began scripting the videos that I wanted to make first. It did not take long for me to see that I needed some help. I have not written many scripts… and by not many, I mean “less than two, but more than zero.” So, I turned again to the Internet for help. Here are a few sites that I have used as resources for writing great promo video scripts:

How to Write a Video Script [Template + Video]: http://blog.hubspot.com/marketing/how-to-write-a-video-script-ht#sm.01pfv25x1bqkdxk11w11m5li6ous1

The Secrets of Scripting: http://www.videobrewery.com/blog/secrets-of-scripting

How to Write a Killer Explainer Video Script: http://www.videobrewery.com/blog/how-to-write-a-killer-explainer-video-script

Promotional Video Production 101: http://www.library.kent.edu/files/SMS_Promotional_Video_101.pdf

9 Insider Tips for Creating a Killer Explainer Video: https://blog.kissmetrics.com/creating-a-explainer-video/

How To Write a Video Script that Sells: 5 Tips For Video Screenwriting: http://http://demoduck.com/2011/06/how-to-write-a-video-script-that-sells-5-tips-for-video-screenwriting/

– *PREMIUM LINK: Script Writing for Nonfiction Videohttps://www.lynda.com/Filmmaking-tutorials/Script-Writing-Nonfiction-Video/397361-2.html

OTHER TUTORIALS:

How to Create High-Quality Videos For Social Media: http://offers.hubspot.com/thank-you/video-social-media-marketing

June 20, 2016

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